Brits spent £7.9 billion online in December alone, a 16 per cent increase compared to the previous year, helping ecommerce capture £68 billion of spending in 2011. The outlook for this year is just as positive, with the researchers predicting that online sales will reach £77 billion this year, despite the recession.
The tremendous growth of ecommerce, and the success of the pure online retailers and those high street names that have transitioned to the web, has the potential to expand at an even greater rate. ecommerce currently accounts for just 17 per cent of the total retail spend at present and, with customers increasingly looking for a bargain and opting for the convenience of online shopping on their tablet or smartphone, the opportunity for those businesses who optimise the multi-channel experience is huge. “Online is such an integral part of the shopping experience now that it generally plays at least some part in most purchases, whether through research and comparison or social media and product reviews,” says James Roper, CEO of IMRG.
This year, we will be offering free advice through our blog or via our community newsletter which will identify the common pitfalls of ecommerce, how to integrate it with other departments and systems, and crucially, how to ensure the customer enjoys the multi-channel experience. To start, our guest writer James West has written about the apparently insurmountably problems that online retailers face, and how they can fix them by - ironically - saving our high streets.
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