The opportunity for service providers and retails to shine brightly or fail dramatically during the summer Olympic games is to be given a further boost with the creation of Europe’s largest free wifi zone in central London, thus allowing and encouraging those attending the games to use mobile devices to make their voices heard.
Organisations can expect an increase in business, but also the scrutinising eyes of tourists, the press, and overseas attendees, and with the UK’s growing reputation as a service economy, the pressure is on to get customer support right and deal with any issues quickly. The growth in popularity of social media and increased access to mobile devices, combined with free wifi, will likely see customer experiences being shared almost instantly – be they good or bad.
The wifi zone will cover Kensington, Chelsea, and Westminster, and councillor Phillippa Roe says it will enable service providers to prove their worth. “Next summer’s Olympic Games mean that London will be putting on the biggest show on earth, and as Westminster has a starring role visitors to London will easily be able to share their pictures and updates of the Olympic events across social networking sites.”
No comments:
Post a Comment